Working Title: 'Hot Fuzz' Study

USE THIS WEBSITE AS A STARTING POINT

http://www.workingtitlefilms.com/film.php?filmID=99

1. Find the publicity poster released in November 2006. What famous film is this a pastiche of?

2. Why do you think the producers chose to mimic this films poster?

3. What is synergy marketing?

4. How do the producers of Hot Fuzz make use of this?

5. Which car company helped to promote the film?

6. What are the benefits of synergy marketing to a film producer?

7. What possible down sides can you think of to synergy marketing?

8. What is a video blog?

9. What are the benefits to producing ‘video’ blogs to film producers?

10. Who are these specifically aimed at? (Watch the Hot Fuzz Blogs and analyse how these are designed to appeal to their audience)

11. How many pieces of merchandise can you find for the film Hot Fuzz?

12. How many different versions of the Hot Fuzz DVD are there (you can include imports)?

13. What special features are contained on the two disc special edition DVD?

14. Why do you think they place different ‘special features’ on DVD’s and who are these designed to appeal to?

15. How many Oscar winners appear in the film?

16. What was the films opening UK box office takings?

17. What is its current world wide gross?

18. What convention did Nick Frost and Simon Pegg attend in order to promote this film?

19. Why do you think they chose to attend this particular convention

20. Use this web address and watch the reviews of the film. What audience are attracted to the film and does their behaviour contradict the view of Blumer?

20 Questions on ‘Working Title’

1.     Who were the co-founders of Working Title?

2.     When was the company founded?

3.     Where is Working Title based?

4.     Who are the co-chairpersons of WT now?

5.     What awards have Working Title won?

6.     How many full time staff does WT employ?

7.     What is Working Title’s philosophy?

8.     List 5 box-office hits that Working Title have made.

9.     List 5 flops that Working Title has made.

10.  What is Richard Curtis’ relationship with Working Title?

11.  List 2 famous directors that Working Title have worked?

12.  What is Hugh Grant’s relationship with Working Title?

13.   Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?

14. Who owns 67% of Working Title films? When did this happen? Why did this happen?

15.   List two of Working Title big blockbuster films and find out their budgets.

16.  What genre of films is Working Title most famous for?

17.  What other genres do Working Title films like to make?

18.  Find out as much as you can about WT2? (when established, films made, budgets, awards)

19.   What information can you find out about Working Title through their web page?

20.  Find out one other interesting fact about Working Title that you would like to share with the class.

How does Hollywood produce, distribute and exhibit films to ensure success. Refer closely to examples throughout your essay.

Intro:

-          The studio system

-          Output of films

-          Most popular type- the Blockbuster or High Concept film

-          What are High Production Values?

Production:

-          With close reference to at least 3 films, explain how Hollywood makes films for specific audiences.

-          Comment on use of technology/ spfx in Hollywood films. Also, discuss the latest 3D technology debates.

Distribution

-          Why is the marketing of the film the most important process?

-          With close reference to 3 campaigns, explain how Hollywood markets its films for different audiences?

-          What is ‘synergy’ (coming together of different products to promote the film) and give examples.

Exhibition:

-          How has Hollywood ensured maximum box office profits at the cinemas in the UK? Look at the latest ppt for info.

-          What other ways can audiences consume films? What does this show about how audiences viewing habits have developed? (using different platforms for viewing is called ‘technological convergence’)

Conclusion:

-          Your viewing habits.

-          Evaluate whether British films can compete with the American market.

3D Technology Debates

http://mrsmithinstitutionandaudience.blogspot.com/2010/11/3d-at-box-office-down-down-down.html

http://mrsmithinstitutionandaudience.blogspot.com/2011/06/mark-kermode-on-demise-of-3d_19.html

http://mrsmithinstitutionandaudience.blogspot.com/2010/09/kermode-uncut-death-of-3d.html

Essay Question:

How does Hollywood produce, market and exhibit its films to ensure success? Refer closely to examples throughout.

Deadline: Sunday 16 October on Blogs

12 B Production Research and Marketing Campaigns:

Sam – Toy Story 3
George – Dark Knight
Calum – Iron Man 2
Danny – Hangover 2
Adele - Hangover 2
Ashley – Fast 5
Alex – Due Date
Shauna – Despicable Me
Lauren – Up!
Sam - Hangover 2
Victoria – Zombieland
Liam – Rise of the Planet of the Apes
Stephen – Kick Ass
Lawrence – Attack the Block

12 C Production Research and Marketing Campaigns:

Michael – X-men First Class
Jarod – Salt!
Jack M – Inception
Sian – Inception
Becky – Hangover 2
Charlie – Iron Man 2
Jack G – Kickass
Molly – Rise of the Planet of the Apes
Sophie – Alice in Wonderland
Alice – Toy Story 3
Laura – Hangover 2
Josh – Battle Los Angeles
Martyn - Rise of the Planet of the Apes
Alex – District 9
Gina – Fast Five
Balpreet – Up!
Ben – Your Highness and Fast 5
Alex – Fast 5
Jake – Pirates of the Carribean on Stranger Tides
Jack K – Toy Sory 3

Additional notes on Distribution and Exhibition for your essays

Distribution and exhibition

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Produstion PPT on Avatar to Transformers

3 d ppt

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