Production:
How films made- cost (importance of partnerships to Film4), technology (eg use of digital equipment), below the line and above the line costs etc
Distribution:
Importance to Film4 of American distribution companies, use of Ch4/Film4 for marketing, online campaigns, traditional campaigns and changes made, difference in national and international campaigns.
Exhibition:
Who are the audience? Costing of numbers of prints and venues, drops in cinema figures suggests new ways of consumption, DVD key features.
Friday 9 December 2011
Friday 25 November 2011
Monday 31 October 2011
Working Title: 'Hot Fuzz' Study
USE THIS WEBSITE AS A STARTING POINT
http://www.workingtitlefilms.com/film.php?filmID=99
- Find the publicity poster released in November 2006. What famous film is this a pastiche of?
- Why do you think the producers chose to mimic this films poster?
- What is synergy marketing?
- How do the producers of Hot Fuzz make use of this?
- Which car company helped to promote the film?
- What are the benefits of synergy marketing to a film producer?
- What possible down sides can you think of to synergy marketing?
- What is a video blog?
- What are the benefits to producing ‘video’ blogs to film producers?
- Who are these specifically aimed at? (Watch the Hot Fuzz Blogs and analyse how these are designed to appeal to their audience)
- How many pieces of merchandise can you find for the film Hot Fuzz?
- How many different versions of the Hot Fuzz DVD are there (you can include imports)?
- What special features are contained on the two disc special edition DVD?
- Why do you think they place different ‘special features’ on DVD’s and who are these designed to appeal to?
- How many Oscar winners appear in the film?
- What was the films opening UK box office takings?
- What is its current world wide gross?
- What convention did Nick Frost and Simon Pegg attend in order to promote this film?
- Why do you think they chose to attend this particular convention
- Use this web address and watch the reviews of the film. What audience are attracted to the film and does their behaviour contradict the view of Blumer?
Friday 28 October 2011
20 Questions on ‘Working Title’
1. Who were the co-founders of Working Title?
2. When was the company founded?
3. Where is Working Title based?
4. Who are the co-chairpersons of WT now?
5. What awards have Working Title won?
6. How many full time staff does WT employ?
7. What is Working Title’s philosophy?
8. List 5 box-office hits that Working Title have made.
9. List 5 flops that Working Title has made.
10. What is Richard Curtis’ relationship with Working Title?
11. List 2 famous directors that Working Title have worked?
12. What is Hugh Grant’s relationship with Working Title?
13. Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
14. Who owns 67% of Working Title films? When did this happen? Why did this happen?
15. List two of Working Title big blockbuster films and find out their budgets.
16. What genre of films is Working Title most famous for?
17. What other genres do Working Title films like to make?
18. Find out as much as you can about WT2? (when established, films made, budgets, awards)
19. What information can you find out about Working Title through their web page?
20. Find out one other interesting fact about Working Title that you would like to share with the class.
Friday 14 October 2011
How does Hollywood produce, distribute and exhibit films to ensure success. Refer closely to examples throughout your essay.
Intro:
- The studio system
- Output of films
- Most popular type- the Blockbuster or High Concept film
- What are High Production Values?
Production:
- With close reference to at least 3 films, explain how Hollywood makes films for specific audiences.
- Comment on use of technology/ spfx in Hollywood films. Also, discuss the latest 3D technology debates.
Distribution
- Why is the marketing of the film the most important process?
- With close reference to 3 campaigns, explain how Hollywood markets its films for different audiences?
- What is ‘synergy’ (coming together of different products to promote the film) and give examples.
Exhibition:
- How has Hollywood ensured maximum box office profits at the cinemas in the UK? Look at the latest ppt for info.
- What other ways can audiences consume films? What does this show about how audiences viewing habits have developed? (using different platforms for viewing is called ‘technological convergence’)
Conclusion:
- Your viewing habits.
- Evaluate whether British films can compete with the American market.
Thursday 13 October 2011
Tuesday 11 October 2011
Essay Question:
How does Hollywood produce, market and exhibit its films to ensure success? Refer closely to examples throughout.
Deadline: Sunday 16 October on Blogs
Deadline: Sunday 16 October on Blogs
12 B Production Research and Marketing Campaigns:
Sam – Toy Story 3
George – Dark Knight
Calum – Iron Man 2
Danny – Hangover 2
Adele - Hangover 2
Ashley – Fast 5
Alex – Due Date
Shauna – Despicable Me
Lauren – Up!
Sam - Hangover 2
Victoria – Zombieland
Liam – Rise of the Planet of the Apes
Stephen – Kick Ass
Lawrence – Attack the Block
George – Dark Knight
Calum – Iron Man 2
Danny – Hangover 2
Adele - Hangover 2
Ashley – Fast 5
Alex – Due Date
Shauna – Despicable Me
Lauren – Up!
Sam - Hangover 2
Victoria – Zombieland
Liam – Rise of the Planet of the Apes
Stephen – Kick Ass
Lawrence – Attack the Block
12 C Production Research and Marketing Campaigns:
Michael – X-men First Class
Jarod – Salt!
Jack M – Inception
Sian – Inception
Becky – Hangover 2
Charlie – Iron Man 2
Jack G – Kickass
Molly – Rise of the Planet of the Apes
Sophie – Alice in Wonderland
Alice – Toy Story 3
Laura – Hangover 2
Josh – Battle Los Angeles
Martyn - Rise of the Planet of the Apes
Alex – District 9
Gina – Fast Five
Balpreet – Up!
Ben – Your Highness and Fast 5
Alex – Fast 5
Jake – Pirates of the Carribean on Stranger Tides
Jack K – Toy Sory 3
Jarod – Salt!
Jack M – Inception
Sian – Inception
Becky – Hangover 2
Charlie – Iron Man 2
Jack G – Kickass
Molly – Rise of the Planet of the Apes
Sophie – Alice in Wonderland
Alice – Toy Story 3
Laura – Hangover 2
Josh – Battle Los Angeles
Martyn - Rise of the Planet of the Apes
Alex – District 9
Gina – Fast Five
Balpreet – Up!
Ben – Your Highness and Fast 5
Alex – Fast 5
Jake – Pirates of the Carribean on Stranger Tides
Jack K – Toy Sory 3
Friday 30 September 2011
Monday 26 September 2011
Thursday 8 September 2011
Lesson 3: The Hollywood Big 6
Major Film Studios
A major film studio is a film producer and distribution company that releases a substantial number of films annually.
The ‘Big 6’ Hollywood studios are:
§ 20th Century Fox
§ Warner Bros.
§ Paramount
§ Columbia
§ Universal
§ Walt Disney Studio.
Roughly 9/10 films in the UK are seen as a result of these distributers.
Tasks:
In pairs, research one film studio and present on PowerPoint.
Your presentation should include information on:
- the studio's history
- their subsidiary companies and evaluate how their importance to the studio
- detailed research on the studio's greatest successes i.e. films that have broken records, franchises, breakthroughs in technology etc
Lesson 2
Task 1 Write up your survey conclusions as a Blog post on your Blog.
What conclusions can you draw about the group’s choice of films? For e.g. why so many American films/ a particular genre or choice of viewing?
What are the Pros and Cons of watching films at the cinema/ DVD/ download/ TV.
What are the different methods of Marketing? Which do you think is the most effective and why.
Task 2: Important Glossary
Production – the concept of the film is developed from idea, to script, to filming to editing.
Marketing – publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.
Distribution – supplying the product/film to cinemas in hardware/software
Exhibition – the showing of the film to audiences
Task 3
Using the following site, produce a 12 step flow diagram for the process of ‘film’ from start to end:
http://www.skillset.org/film/business/
What conclusions can you draw about the group’s choice of films? For e.g. why so many American films/ a particular genre or choice of viewing?
What are the Pros and Cons of watching films at the cinema/ DVD/ download/ TV.
What are the different methods of Marketing? Which do you think is the most effective and why.
Task 2: Important Glossary
Production – the concept of the film is developed from idea, to script, to filming to editing.
Marketing – publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.
Distribution – supplying the product/film to cinemas in hardware/software
Exhibition – the showing of the film to audiences
Task 3
Using the following site, produce a 12 step flow diagram for the process of ‘film’ from start to end:
http://www.skillset.org/film/business/
Lesson 1: Intro and class survey
The focus for Audiences and Institutions:
Discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions (the film industry), as well as the nature of audience consumption and the relationships between audiences and institutions.
In addition, candidates should be familiar with:
• The issues raised by media ownership;
• The importance of cross media convergence and synergy in production, distribution and marketing;
• Technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
• The significance of proliferation in hardware and content for institutions and audiences;
• The importance of technological convergence for institutions and audiences;
• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
• The ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
This unit should be approached through contemporary examples in the form of case studies .
Discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions (the film industry), as well as the nature of audience consumption and the relationships between audiences and institutions.
In addition, candidates should be familiar with:
• The issues raised by media ownership;
• The importance of cross media convergence and synergy in production, distribution and marketing;
• Technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
• The significance of proliferation in hardware and content for institutions and audiences;
• The importance of technological convergence for institutions and audiences;
• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
• The ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
This unit should be approached through contemporary examples in the form of case studies .
Hello Year 12!
My Blog will work in a number of useful ways for you:
- as a record of all work covered in class
- as a reminder for homework and deadlines
- as a resource to extend your knowledge beyond the classroom
and
- as a useful revision site.
I hope you enjoy the Course. Work hard!
- as a record of all work covered in class
- as a reminder for homework and deadlines
- as a resource to extend your knowledge beyond the classroom
and
- as a useful revision site.
I hope you enjoy the Course. Work hard!
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